Sociocultural theory and blind taste-tests
Reading & Writing
| Field | Value | |
| Title | Sociocultural theory and blind taste-tests | |
| Creator | Gee, James Paul | |
| Description | In his entertaining 1986 book, The Real Coke, the Real Story, Thomas Oliver tells the story of the now infamous “New Coke”, a story retold in Malcolm Gladwell’s (2005) best-seller Blink. In the early 1980s, Pepsi began running commercials in which people took a sip from two glasses, not knowing which was Coke and which Pepsi. The majority preferred Pepsi. The Coca-Cola Company replicated these blind taste-tests and found the same result. Losing market share, Coke—long the dominant brand—changed its old formula and came out with “New Coke”, a soda made to a new formula, one that in a new round of blind taste-tests came out above Pepsi. But New Coke was a disaster.Consumers hated it. Coke not only returned to its old formula, but Pepsi never did overtake Coke, which remains today the dominant brand world-wide. | |
| Publisher | AOSIS Publishing | |
| Date | 2010-05-22 | |
| Identifier | 10.4102/rw.v1i1.7 | |
| Source | Reading & Writing; Vol 1, No 1 (2010) 2308-1422 2079-8245 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://rw.org.za/index.php/rw/article/view/7/7
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