Importance of apparel store image attributes: Perceptions of female consumers
SA Journal of Industrial Psychology
| Field | Value | |
| Title | Importance of apparel store image attributes: Perceptions of female consumers | |
| Creator | Visser, Elizabeth M Du Preez, Ronel Janse Van Noordwyk, Hester S | |
| Description | This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated. | |
| Publisher | AOSIS | |
| Date | 2006-04-23 | |
| Identifier | 10.4102/sajip.v32i3.437 | |
| Source | SA Journal of Industrial Psychology; Vol 32, No 3 (2006); 87-98 2071-0763 0258-5200 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajip.co.za/index.php/sajip/article/view/437/392
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