Brief research note: Self congruity, reference groups, and consumer behavior
SA Journal of Industrial Psychology
| Field | Value | |
| Title | Brief research note: Self congruity, reference groups, and consumer behavior | |
| Creator | Van Der Giessen, Barbara Rijken, Nicole Louw, Johann | |
| Description | The decision to buy certain products and brands depends on a number of factors; some social, and some personal. In this report, we explore the potential relationship between self-image, reference group influence, and consumer behaviour. | |
| Publisher | AOSIS | |
| Date | 2004-10-26 | |
| Identifier | 10.4102/sajip.v30i1.133 | |
| Source | SA Journal of Industrial Psychology; Vol 30, No 1 (2004) 2071-0763 0258-5200 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajip.co.za/index.php/sajip/article/view/133/129
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