Store Image: Toward a Conceptual Model Part 1
SA Journal of Industrial Psychology
| Field | Value | |
| Title | Store Image: Toward a Conceptual Model Part 1 | |
| Creator | du Preez, Ronel Visser, Elizabeth Janse Van Noordwyk, Hester | |
| Description | The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions. | |
| Publisher | AOSIS | |
| Date | 2008-10-23 | |
| Identifier | 10.4102/sajip.v34i2.721 | |
| Source | SA Journal of Industrial Psychology; Vol 34, No 2 (2008); 50-58 2071-0763 0258-5200 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajip.co.za/index.php/sajip/article/view/721/741
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