Sensemaking of social media management: Seizing affordances in a dynamic complex environment
South African Journal of Information Management
| Field | Value | |
| Title | Sensemaking of social media management: Seizing affordances in a dynamic complex environment | |
| Creator | Nyambandi, Fradreck De la Harpe, Andre | |
| Description | Background: Social Media (SM) growth and its acceptance at various economic levels are making it obligatory to make sense of its management in different business environments. A business environment can be volatile, uncertain, ambiguous, static-complex, simple-dynamic with a few similar, continuously changing factors, or simple-static with a few similar, unchanging factors. The environment is exemplified by the coronavirus disease 2019 (COVID-19) pandemic, regional war, globalisation, the fourth industrial revolution and disruptive technology. Regulatory focus theory was used to examine whether managers adopt a prevention or promotion focus to SM use, shed light on employees’ attitudes and whether regulatory focus affected the measures taken toward SM management.Objectives: The purpose of this paper was to explore how designed SM platforms can be managed in the face of dynamic and complex environments.Method: Experts’ interviews from various organisations were selected using snowball sampling to gather qualitatively rich data. The data were analysed thematically using ATLAS.ti software.Results: Prevention through reengineering processes, increased use of algorithms, information technology (IT) investments and restricting SM to private use only were observed among experts. Additionally, promotion-focus managers allow employees to use SM for work-related tasks and use monitoring software.Conclusion: Information technology investments, sizing SM affordances and sensemaking SM management is becoming mandatory given the dynamic nature or pace at which the environment is changing.Contribution: The study contributed practical, social mediations, generated and qualitative method choice in the collection, analysis and interpretation of data. | |
| Publisher | AOSIS | |
| Date | 2024-04-18 | |
| Identifier | 10.4102/sajim.v26i1.1641 | |
| Source | South African Journal of Information Management; Vol 26, No 1 (2024); 9 pages 1560-683X 2078-1865 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajim.co.za/index.php/sajim/article/view/1641/2726
https://sajim.co.za/index.php/sajim/article/view/1641/2727
https://sajim.co.za/index.php/sajim/article/view/1641/2728
https://sajim.co.za/index.php/sajim/article/view/1641/2729
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