Unleashing Entrepreneurial Orientation: A Dynamic Exploration of Firm Performance through Knowledge, Social Media, and Customer Relationship Management-Based Capabilities in the Face of Environmental Dynamism

South African Journal of Business Management

 
 
Field Value
 
Title Unleashing Entrepreneurial Orientation: A Dynamic Exploration of Firm Performance through Knowledge, Social Media, and Customer Relationship Management-Based Capabilities in the Face of Environmental Dynamism
 
Creator Siddiqui, Faiza Yusheng, Kong Ravina-Ripoll, Rafael Aden, Abdiaziz S.
 
Subject Business; social science entrepreneurial orientation; firm performance; knowledge-based dynamic capacities; customer relationship management; social media use; environmental dynamism.
Description Purpose: This article establishes a connection between entrepreneurial orientation (EO) and firm performance, exploring the mediating effects of knowledge-based capabilities (KBC), social media use capabilities (SMUCs) and customer relationship management capabilities (CRMCs), with moderation by environmental dynamism (ED). Utilising the resource-based view (RBV) framework and a mediation moderation model, the research empirically explores these connections.Design/methodology/approach: Data were gathered via a survey from 900 listed firms in Ethiopia and China, spanning manufacturing and service industries. The questionnaire underwent translation into Chinese and Amharic from English. A quantitative approach, utilising convenience sampling for survey distribution, was employed. SPSS 24 software facilitated mediation analysis, revealing no concerns related to discriminant validity.Findings/results: The findings affirm the positive impacts of EO on KBC, SMUC and CRMC in China, while only on SMUC in Ethiopia. In addition, a positive mediation of KBC, SMUC and CRMC between EO and firm performance. Additionally, ED moderated the link between SMUC, CRMC and firm performance.Practical implications: Our study recommends that policymakers and managers should invest in training programmes and information technology, organising workshops to educate staff on the effective use of social media tools. This investment holds substantial potential for dynamically transforming business models, processes and customer trends.Originality/value: This study adds to the current body of knowledge by exploring EO-firm performance correlation, incorporating the mediating effects of KBC, SMUC and CRMC while considering the moderating influence of ED.
 
Publisher AOSIS
 
Contributor Jiangsu University, University of Cadiz, and Jijiga University
Date 2024-04-08
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajbm.v55i1.4346
 
Source South African Journal of Business Management; Vol 55, No 1 (2024); 13 pages 2078-5976 2078-5585
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://sajbm.org/index.php/sajbm/article/view/4346/2813 https://sajbm.org/index.php/sajbm/article/view/4346/2814 https://sajbm.org/index.php/sajbm/article/view/4346/2815 https://sajbm.org/index.php/sajbm/article/view/4346/2816
 
Coverage Least-Developed and Developing Countries — —
Rights Copyright (c) 2024 Faiza Siddiqui, Kong Yusheng, Rafael Ravina-Ripoll, Abdiaziz S. Aden https://creativecommons.org/licenses/by/4.0
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