Netnography: An underapplied research method

South African Journal of Economic and Management Sciences

 
 
Field Value
 
Title Netnography: An underapplied research method
 
Creator Viljoen, Kim L.A.
 
Subject Marketing; Business Management netnography; research method; online research; social media research; marketing
Description No abstract available.
 
Publisher AOSIS Publishing
 
Contributor n/a
Date 2022-12-15
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — netnography
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajems.v25i1.4891
 
Source South African Journal of Economic and Management Sciences; Vol 25, No 1 (2022); 2 pages 2222-3436 1015-8812
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://sajems.org/index.php/sajems/article/view/4891/2660 https://sajems.org/index.php/sajems/article/view/4891/2661 https://sajems.org/index.php/sajems/article/view/4891/2662 https://sajems.org/index.php/sajems/article/view/4891/2663
 
Coverage Online 1995 n/a
Rights Copyright (c) 2022 Kim L. Viljoen https://creativecommons.org/licenses/by/4.0
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