Prophets competing against each other in a commercial age: Have some prophets or neoprophetic churches gone too far?
HTS Teologiese Studies/Theological Studies
| Field | Value | |
| Title | Prophets competing against each other in a commercial age: Have some prophets or neoprophetic churches gone too far? | |
| Creator | Ramantswana, Hulisani Sebetseli, Ithapeleng | |
| Description | In recent years, there is growing concern with some of the bizarre practices in some neoprophetic churches. Amongst the concerns raised are the bizarre practices and the commercialisation of churches with claims that churches are being turned into lucrative businesses. In this article, the relationship amongst prophets, churches and commerce is explored, focusing on competitive behaviour in an open market or free market. The article engages the following issues: firstly, the issue of religious marketing in the context of a free market and consumerism; secondly, branding faith in relation to competition between churches and brands of prophets and thirdly, fraudulent activities facilitated by prophets.Contribution: The article provides a critical assessment of the practices of prophets and neoprophetic churches considering their commercial interests. Thus, the study points to the intersection between religion and commerce. | |
| Publisher | AOSIS | |
| Date | 2021-05-21 | |
| Identifier | 10.4102/hts.v77i4.6340 | |
| Source | HTS Teologiese Studies / Theological Studies; Vol 77, No 4 (2021); 10 pages 2072-8050 0259-9422 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://hts.org.za/index.php/hts/article/view/6340/17799
https://hts.org.za/index.php/hts/article/view/6340/17809
https://hts.org.za/index.php/hts/article/view/6340/17810
https://hts.org.za/index.php/hts/article/view/6340/17811
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