The Classification of Buyers into "Behavioural Sets" in Order to Refine Industrial Marketing Efforts
South African Journal of Business Management
| Field | Value | |
| Title | The Classification of Buyers into "Behavioural Sets" in Order to Refine Industrial Marketing Efforts | |
| Creator | MacMillan, I. C. | |
| Description | Die werk van Cardozo en Faris op die gebied van bedryfsbemarking word in hierdie artikel as vertrekpunt gekies. Prof. MacMillan kom tot die gevolgtrekking dat, hoewel genoemde skrywers se taksonomie van kopersgedrag onnodig lomp is, dit nietemin meer aandag verdien. Deur die werk van Cardozo en Faris te integreer voorsien Prof. MacMillan 'n eenvoudiger taksonomie, asook enkele riglyne hoe om dit in die praktyk toe te pas, veral ten opsigte van beter marknavorsing en 'n bemarkingstrategie. | |
| Publisher | AOSIS | |
| Date | 1975-06-30 | |
| Identifier | 10.4102/sajbm.v6i2.3490 | |
| Source | South African Journal of Business Management; Vol 6, No 2 (1975); 6 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/3490/2182
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