Some new thoughts on market segmentation
South African Journal of Business Management
| Field | Value | |
| Title | Some new thoughts on market segmentation | |
| Creator | McWilliam-Smith, A. B. | |
| Description | Marksegmentasie en die nut daarvan het die afgelope dekade baie aandag geniet. In hierdie artikel word twee aspekte daarvan opnuut ondersoek: die belangrikheid van die segmentering van die nie-blanke mark in Suid-Afrika, en die verdeling van die mark in segmente. | |
| Publisher | AOSIS | |
| Date | 1975-11-30 | |
| Identifier | 10.4102/sajbm.v6i4.3474 | |
| Source | South African Journal of Business Management; Vol 6, No 4 (1975); 3 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/3474/2166
|
|
ADVERTISEMENT
