Bemarking in 'n Inflasionistiese Markekonomie
South African Journal of Business Management
| Field | Value | |
| Title | Bemarking in 'n Inflasionistiese Markekonomie | |
| Creator | Lucas, G. H.G. | |
| Description | According to expectations the inflation rate for 1977 will remain in double figures. At the moment a recession prevails and the South African marketing environment in which business enterprise operates has changed dramatically. In this article Professor Lucas points out that the time has now arrived for a creative demarketing strategy. Management's responsibility is not directed solely at the blind expansion of the sales volume and/or market share without considering the relative profitability. Its task is more precisely, to regulate the nature and scope of demand in such a way as to coincide with its own potential, to satisfy consumer and societal expectations and to ensure its survival and profitability at the same time. | |
| Publisher | AOSIS | |
| Date | 1977-08-30 | |
| Identifier | 10.4102/sajbm.v8i3.3329 | |
| Source | South African Journal of Business Management; Vol 8, No 3 (1977); 9 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/3329/2096
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