Do your product managers manage products or are they glorified marketing clerks?
South African Journal of Business Management
| Field | Value | |
| Title | Do your product managers manage products or are they glorified marketing clerks? | |
| Creator | Jonker, Willem Ackermann, Petrus L.S. | |
| Description | In hierdie artikel bring die skrywers die rol van die produkbestuurder in Suid-Afrika in verband met die begrip van produkbestuur soos dit ontwikkel is oor die afgelope 50 jaar. 'n Ontleding van 35 produkbestuurders in verskeie areas het getoon dat sekere produkbestuurders die teoretiese beskrywing goed pas, terwyl 'n groot persentasie daarvan afwyk. In sommige belangrike areas soos byvoorbeeld koördinasie tussen departemente, voorraadbeheer, verspreidingsbeleid, operasionele navorsing, koste en kostebeheer, opstel van spesifikasies en so meer, was hulle betrokkenheid in voorafgaande aktiwiteite minder as wat verwag is. | |
| Publisher | AOSIS | |
| Date | 1978-06-30 | |
| Identifier | 10.4102/sajbm.v9i2.3299 | |
| Source | South African Journal of Business Management; Vol 9, No 2 (1978); 3 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/3299/2077
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