Unravelling the makings for entrepreneurial success: A case study of the Maponya business in South Africa

Southern African Journal of Entrepreneurship and Small Business Management


 
 
Field Value
 
Title Unravelling the makings for entrepreneurial success: A case study of the Maponya business in South Africa
 
Creator Ssekitoleko, Patrick du Plessis, Yvonne
 
Subject — black entrepreneurial success; entrepreneurship; family entrenchment; family business; Maponya business; South Africa.
Description Background: The achievement of local entrepreneurial success in South Africa is projected to reduce widespread unemployment in the townships, enhance the general buying power and upraise the overall productivity and living standards of poor South Africans. However, most entrepreneurial ventures do not survive for long, and remarkably the number of self-established, privately owned and long-standing businesses amongst black South Africans is very few.Aim: To investigate the factors that have led to the success and longevity of the Maponya business case.Setting: This research focused on a privately owned, self-initiated black South African successful business, which has been in existence for at least six decades.Methods: A qualitative research approach of a descriptive and explanatory single case study design was utilised using data from a semi-structured interview guide. Thematic and content analysis were used in the data analysis process.Results and findings: It was found that the Maponya business case is a family-controlled type of business. The success and longevity of the Maponya business case are attributable to the closeness of members within the Maponya family or clan. Access to membership is well controlled and requires adherence to a set of values based on one another to prosper in business.Conclusion: The documented findings can serve as a template for understanding the operationalisation of management techniques and leadership principles for entrepreneurial success and longevity in business for black South Africans and illuminate business prowess for the Southern African region and the entire African continent.
 
Publisher AOSIS Publishing
 
Contributor
Date 2021-07-27
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajesbm.v13i1.424
 
Source The Southern African Journal of Entrepreneurship and Small Business Management; Vol 13, No 1 (2021); 10 pages 2071-3185 2522-7343
 
Language eng
 
Relation https://sajesbm.co.za/index.php/sajesbm/article/view/424/550 https://sajesbm.co.za/index.php/sajesbm/article/view/424/552 https://sajesbm.co.za/index.php/sajesbm/article/view/424/553 https://sajesbm.co.za/index.php/sajesbm/article/view/424/554
 
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Rights Copyright (c) 2021 Patrick Ssekitoleko, Yvonne du Plessis https://creativecommons.org/licenses/by/4.0