An exploration of guesthouse fresh produce purchasing behaviour and supply chains in Johannesburg

Journal of Transport and Supply Chain Management


 
 
Field Value
 
Title An exploration of guesthouse fresh produce purchasing behaviour and supply chains in Johannesburg
 
Creator van den Berg, Hugo Mearns, Kevin
 
Subject Supply Chain guesthouses; fresh produce purchasing; purchasing characteristics; urban farmers; changing purchasing behaviour.
Description Background: Globally, the challenges of confronting poverty and unemployment continue to dominate the development agenda. The South African government has sought to incorporate local economic development (LED) into their economic development framework. Guesthouses can contribute to LED through procurement of locally produced products and services for their operations.Objectives: The objective of this article was to determine the fresh produce purchasing behaviour and supply chains of guesthouses in the Greater Johannesburg metropolitan area, and to ascertain their attitudes towards purchasing fresh produce from urban farmers in and around the Soweto area.Method: A quantitative survey was conducted in the Greater Johannesburg metropolitan area amongst guesthouses in close proximity to the urban farmers in and around Soweto. Qualitative interviews with urban farmers were conducted to ascertain the fruit and vegetable crops propagated in order to attempt to match the supply of urban farmers with the demand of guesthouses.Results: Several constructive outcomes are obtained. The fresh produce purchasing behaviour of guesthouses in the Johannesburg area is better understood. There is a willingness on the part of guesthouses to change their fresh produce purchasing behaviour. After establishing the fresh produce production in the Soweto area, there are possibilities for matching the fresh produce production with the fresh produce needs of guesthouses.Conclusion: Although there may be a number of challenges relating to the sale and type of fresh produce from urban farmers to guesthouses in the Johannesburg area, there are possibilities for trade.
 
Publisher AOSIS
 
Contributor N/A
Date 2021-07-21
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Survey/Interview
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/jtscm.v15i0.557
 
Source Journal of Transport and Supply Chain Management; Vol 15 (2021); 8 pages 1995-5235 2310-8789
 
Language eng
 
Relation https://jtscm.co.za/index.php/jtscm/article/view/557/1072 https://jtscm.co.za/index.php/jtscm/article/view/557/1073 https://jtscm.co.za/index.php/jtscm/article/view/557/1074 https://jtscm.co.za/index.php/jtscm/article/view/557/1075
 
Coverage Johannesburg; South Africa Contemporary N/A
Rights Copyright (c) 2021 Hugo van den Berg, Kevin Mearns https://creativecommons.org/licenses/by/4.0