Investigating open innovation strategic alignment for sustainable competitive advantage in the automotive supply chain in South Africa

Journal of Transport and Supply Chain Management

Field Value
Title Investigating open innovation strategic alignment for sustainable competitive advantage in the automotive supply chain in South Africa
Creator Gonyora, Arthur M. Migiro, Stephen Ngwenya, Bongani Mashau, Pfano
Subject Supply Chain Management; Automotive open innovation; strategy alignment; competitive advantage; resource-based view; dynamic capabilities; absorptive capacity; collaboration
Description Background: The automotive supply chain (ASC) is mainly composed of Small Medium Enterprises (SMEs) who are the most crucial drivers of South African economic activities. However, the sector faces many challenges that threaten its survival. Besides the added impact of COVID-19, the industry is experiencing financial and operational pressures, which are exacerbated by the proliferation of cheap imported components that have flooded the local market. These factors affect not only the component manufacturers but also the complete automotive supply chain. Hence, in order to survive, management has realigned its operational strategies to the open innovation archetype to stimulate sustainable competitive advantage.Objectives: This study investigates how an open innovation strategic alignment influences sustainable competitive advantage decision-making amongst the various levels of management of selected automotive supply chain in South Africa.Method: This article adopted an exploratory, qualitative approach. Fourteen semi-structured interviews were conducted amongst Chief Executiver Officers (CEOs), senior managers and Research and Development (RD) managers of four selected firms who understood their organisation’s research and development initiatives. Thematic analysis was used to process the dataResults: This study identified that the process of strategic alignment is central to the implementation of open innovation strategies, which hinges on the operational levels of the employees in an organisation.Conclusion: This study provides a further academic understanding of the open innovation strategic alignment imperatives and assists management to understand how they can ensure that strategic alignment between and amongst themselves, as managers should cascade to all levels in their firms to enhance sustainable competitive advantage.
Publisher AOSIS
Contributor University of KwaZulu Natal
Date 2021-02-10
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Qualitative
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/jtscm.v15i0.554
Source Journal of Transport and Supply Chain Management; Vol 15 (2021); 11 pages 1995-5235 2310-8789
Language eng
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Coverage KwaZulu Natal; Gauteng; Eastern Cape Open Innovation R&D Managers
Rights Copyright (c) 2021 Arthur Mzwandile Gonyora