Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities

South African Journal of Business Management

Field Value
Title Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities
Creator du Toit, Melinda de Witte, Hans Rothmann, Sebastiaan van den Broeck, Anja
Subject Industrial Psychology; Entrepreneurship unemployment; positive deviance; under-resourced communities; microbusiness entrepreneurs; informal entrepreneurs; South Africa.
Description Purpose: This exploratory study aimed to provide a description of the experiences and perceptions of survivalist entrepreneurs in under-resourced communities. These survivalist entrepreneurs perceived themselves as ‘temporary’ entrepreneurs. They engaged in entrepreneurial ventures, whilst actively searching for secure formal employment.Design/methodology/approach: Qualitative interviews were conducted with four informal survivalist microenterprise entrepreneurs (ISM-E entrepreneurs). Narratives relating to their experiences and perceptions of their environment, community and government support and their experience of owning a microenterprise in an impoverished community were analysed inductively.Findings/results: Fourteen themes were identified and were grouped under two broad topics, namely the characterisation of the entrepreneur and the surrounding setting of the ISM-E entrepreneur. The discussion of the findings was presented in a positive deviance framework.Practical implications: It was proposed that the ingenuity and strengths of these ISM-E entrepreneurs be acknowledged and that their positive discourses be cultivated and encouraged in order to inspire unemployed people around them. These ISM-E entrepreneurs could, ideally, point social scientists to possible context-appropriate solutions to the huge unemployment challenge experienced in disadvantaged communities.Originality/value: This study addresses a knowledge gap pertaining to the exploration of micro-entrepreneurship in under-resourced communities within a positive deviance framework.
Publisher AOSIS
Contributor VLIR (Flemish Interuniversity Board)
Date 2020-09-29
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajbm.v51i1.1627
Source South African Journal of Business Management; Vol 51, No 1 (2020); 10 pages 2078-5976 2078-5585
Language eng
Relation https://sajbm.org/index.php/sajbm/article/view/1627/1636 https://sajbm.org/index.php/sajbm/article/view/1627/1635 https://sajbm.org/index.php/sajbm/article/view/1627/1637 https://sajbm.org/index.php/sajbm/article/view/1627/1634
Coverage Sedibeng and Emfuleni; Gauteng 2017-2018 Ten African participants
Rights Copyright (c) 2020 Melinda du Toit, Hans de Witte, Sebastiaan Rothmann, Anja van den Broeck https://creativecommons.org/licenses/by/4.0