Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities
South African Journal of Business Management
| Field | Value | |
| Title | Positive deviant unemployed individuals: Survivalist entrepreneurs in marginalised communities | |
| Creator | du Toit, Melinda de Witte, Hans Rothmann, Sebastiaan van den Broeck, Anja | |
| Description | Purpose: This exploratory study aimed to provide a description of the experiences and perceptions of survivalist entrepreneurs in under-resourced communities. These survivalist entrepreneurs perceived themselves as ‘temporary’ entrepreneurs. They engaged in entrepreneurial ventures, whilst actively searching for secure formal employment.Design/methodology/approach: Qualitative interviews were conducted with four informal survivalist microenterprise entrepreneurs (ISM-E entrepreneurs). Narratives relating to their experiences and perceptions of their environment, community and government support and their experience of owning a microenterprise in an impoverished community were analysed inductively.Findings/results: Fourteen themes were identified and were grouped under two broad topics, namely the characterisation of the entrepreneur and the surrounding setting of the ISM-E entrepreneur. The discussion of the findings was presented in a positive deviance framework.Practical implications: It was proposed that the ingenuity and strengths of these ISM-E entrepreneurs be acknowledged and that their positive discourses be cultivated and encouraged in order to inspire unemployed people around them. These ISM-E entrepreneurs could, ideally, point social scientists to possible context-appropriate solutions to the huge unemployment challenge experienced in disadvantaged communities.Originality/value: This study addresses a knowledge gap pertaining to the exploration of micro-entrepreneurship in under-resourced communities within a positive deviance framework. | |
| Publisher | AOSIS | |
| Date | 2020-09-29 | |
| Identifier | 10.4102/sajbm.v51i1.1627 | |
| Source | South African Journal of Business Management; Vol 51, No 1 (2020); 10 pages 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1627/1636
https://sajbm.org/index.php/sajbm/article/view/1627/1635
https://sajbm.org/index.php/sajbm/article/view/1627/1637
https://sajbm.org/index.php/sajbm/article/view/1627/1634
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