Record Details

Innovation in small accommodation businesses: A comparative study of Zimbabwe and South Africa

Acta Commercii


 
 
Field Value
 
Title Innovation in small accommodation businesses: A comparative study of Zimbabwe and South Africa
 
Creator Chipunza, Lovemore T.
 
Subject Entreprenuership and small business development innovation; market orientation; learning orientation; small accommodation businesses; developing economies
Description Orientation: The accommodation sector has been identified as the most competitive and innovative segment of the tourism offer. However, the uncertainty with regard to persistent fierce competition that often shrouds small accommodation businesses (SABs) from their large business counterparts necessitates the identification and understanding of sustainable drivers of innovation to ensure their survival.Research purpose: The main purpose of this study was to examine and compare the influence of selected drivers (market and learning orientations [LOs]) on innovation in SABs in Zimbabwe and South Africa.Motivation of the study: This study was motivated by the absence of empirical evidence in establishing and comparing the relationship between market and LOs and innovation in SABs in Zimbabwe and South Africa.Research design, approach and method: This study used a descriptive cross-sectional comparative research design. Using simple random sampling, two samples each of 139 from SABs in Manicaland in Zimbabwe and the Free State province in South Africa were analysed using one-way ANOVA, Pearson product-moment correlations and regression analysis.Main findings: The results demonstrate that market and LOs influence innovation in SABs in Zimbabwe and South Africa.Practical/managerial implications: In view of the strong association between market and LOs and innovation, owners or managers of SABs should embrace and invest more in these orientations to stimulate sustainable innovative behaviour.Contribution/value-add: This study adds richness to extant research by affirming market and LOs as drivers of innovation in SABs in Zimbabwe and South Africa.
 
Publisher AOSIS
 
Contributor Central University of Technology, Department of Business Management
Date 2020-04-08
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Survey
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/ac.v20i1.796
 
Source Acta Commercii; Vol 20, No 1 (2020); 10 pages 1684-1999 2413-1903
 
Language eng
 
Relation https://actacommercii.co.za/index.php/acta/article/view/796/1369 https://actacommercii.co.za/index.php/acta/article/view/796/1368 https://actacommercii.co.za/index.php/acta/article/view/796/1370 https://actacommercii.co.za/index.php/acta/article/view/796/1367
 
Coverage Small Businesses Developing Economies From 25-60 years, Males and Females, African
Rights Copyright (c) 2020 Lovemore T. Chipunza https://creativecommons.org/licenses/by/4.0