The deregulation of professional services: A marketing challenge
South African Journal of Business Management
| Field | Value | |
| Title | The deregulation of professional services: A marketing challenge | |
| Creator | Brice, Hélène Phillips, B. | |
| Description | Professional services are undergoing a process of self-examination in respect of deregulation of certain areas of conduct. This has been the response to competitive pressures on the professional services, and to developments in other countries. As a result, the marketing area has been put to the fore in the various professions. The authors seek to provide a conceptual framework within which the practitioner in professional service can consider the trend towards a marketing orientation, and propose some profitable directions for action and further research. | |
| Publisher | AOSIS | |
| Date | 1986-06-30 | |
| Identifier | 10.4102/sajbm.v17i2.1038 | |
| Source | South African Journal of Business Management; Vol 17, No 2 (1986); 79-86 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1038/980
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