Faktore by die aankoop van 'n motor vir privaatgebruik
South African Journal of Business Management
| Field | Value | |
| Title | Faktore by die aankoop van 'n motor vir privaatgebruik | |
| Creator | Du Plessis, P. J. Ackermann, P. L.S. | |
| Description | In this study an attempt is made to establish underlying dimensions from the various evaluation criteria a consumer considers when buying a motor vehicle. The sample consists of 902 consumers of all race groups in mainly metropolitan areas in South Africa who bought a new or used car for private use during the period December 1985 - May 1986. With the aid of principal-factor analysis 12 underlying dimensions out of 65 evaluation criteria were identified, namely: dealer orientation, maintenance, space convenience, driving comfort, mechanical performance, appearance, social influence, manufacturing, choice reinforcement, technical priority, discount and reputation. These factors may serve as a guideline for marketing managers to develop strategies regarding benefit segmentation, promotion and positioning. | |
| Publisher | AOSIS | |
| Date | 1987-09-30 | |
| Identifier | 10.4102/sajbm.v18i3.1015 | |
| Source | South African Journal of Business Management; Vol 18, No 3 (1987); 176-185 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1015/957
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