Testing for significant changes in popularity
South African Journal of Business Management
| Field | Value | |
| Title | Testing for significant changes in popularity | |
| Creator | Meyer, Denny H. | |
| Description | A graphic procedure for determining whether a statistically significant change in television ratings has occurred is proposed. The method takes into account the fact that the ratings are generated from the same sample of viewers rather than from two independent samples. In addition it incorporates the effect of sample size. The method is applicable for the analysis of all market research data collected by such panel methods. | |
| Publisher | AOSIS | |
| Date | 1988-09-30 | |
| Identifier | 10.4102/sajbm.v19i3.978 | |
| Source | South African Journal of Business Management; Vol 19, No 3 (1988); 96-98 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/978/919
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