Coordination in a franchise channel
South African Journal of Business Management
| Field | Value | |
| Title | Coordination in a franchise channel | |
| Creator | Abratt, R. Lindenberg, M. H. | |
| Description | This study aimed to replicate in South Africa a survey by Guiltinan et Bl (1980) on the effect on coordination in a franchise channel of: Franchise authority; franchise influence; helpfulness of communications; automony; and uncertainty. The results will be of value to both franchisors and franchisees. In addition the results in South Africa are very similar to the United States study. This has important implications for United States companies wanting to expand their operations to South Africa.Hierdie studie was gerig op die replikasie van 'n opname deur Guiltinan et Bl (1980) oor die effek op koOrdinasie in 'n agentskapskanaal van: Agentskapsgesag; agentskapsinvloed; behulpsaamheid van kommunikasies; outonomie; en onsekerheid. Die bevindinge is van belang vir beide verteenwoordigdes en verteenwoordigers. Daarbenewens is die resultate vir Suid-Afrika bale soortgelyk aan die van die Verenigde State-studie. Hierdie het belangrike implikasies vir VSA-maatskappye wat hul belange na Suid-Afrika wil uitbrei. | |
| Publisher | AOSIS | |
| Date | 1984-09-30 | |
| Identifier | 10.4102/sajbm.v15i3.1120 | |
| Source | South African Journal of Business Management; Vol 15, No 3 (1984); 150-154 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1120/1061
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