Consumers' reasons for purchasing low involvement goods by mail catalogue: Preliminary measurement guidelines
South African Journal of Business Management
| Field | Value | |
| Title | Consumers' reasons for purchasing low involvement goods by mail catalogue: Preliminary measurement guidelines | |
| Creator | Terblanché, N. S. Boshoff, C. Smit, E. V.D.M. | |
| Description | New forms and applications of technology have enabled business organisations to increasingly utilise multiple channels for the distribution of retail products. One example, mail-order catalogue buying, has now become an acceptable shopping format for larger numbers of consumers. Earlier research clearly indicated that non-shop shopping, such as buying by mail-order catalogue, is not only very different from shop shopping, but consumers also undertake non-shop shopping for distinct reasons. The primary objective of the research reported here was to identify the reasons underlying the purchasing of low involvement products by mail-order catalogue and to develop a reliable and valid instrument that could identify and measure such reasons. | |
| Publisher | AOSIS | |
| Date | 1999-09-30 | |
| Identifier | 10.4102/sajbm.v30i3.760 | |
| Source | South African Journal of Business Management; Vol 30, No 3 (1999); 93-99 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/760/692
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