Marketing issues of the eighties
South African Journal of Business Management
| Field | Value | |
| Title | Marketing issues of the eighties | |
| Creator | Suchard, Hazel T. | |
| Description | Important aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon marketing strategy is discussed. Finally, changes in important components of a future marketing strategy are presented. | |
| Publisher | AOSIS | |
| Date | 1983-06-30 | |
| Identifier | 10.4102/sajbm.v14i2.1148 | |
| Source | South African Journal of Business Management; Vol 14, No 2 (1983); 75-79 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1148/1088
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