'n Vergelyking van die persepsies van die relatiewe belang van evalueringskriteria tussen verbruikers en verkoopskonsultante by die aankoop van 'n passasiersmotorvoertuig
South African Journal of Business Management
| Field | Value | |
| Title | 'n Vergelyking van die persepsies van die relatiewe belang van evalueringskriteria tussen verbruikers en verkoopskonsultante by die aankoop van 'n passasiersmotorvoertuig | |
| Creator | Du Plessis, P. J. Boshoff, C. | |
| Description | The acceptance of the marketing concept and the implementation of the principles on which it is based presupposes a thorough knowledge of market needs. If the marketing concept is applied at retail level in the South African motor industry, one should be able to assume that there is a high degree of agreement regarding the perceptions of consumers and sales personnel of what is important to a purchaser when buying a motor vehicle. The validity of this statement was tested by means of the following null-hypothesis: There is no difference with regard to the relative importance attached to different evaluation criteria between consumers and sales personnel, with the purchase of a passenger vehicle. Information provided by 902 consumers and 200 sales personnel revealed that significant differences (p 0,01) exist between the two groups with regard to 35 evaluation criteria and a further four criteria on the 0,05 level. The null-hypothesis is thus rejected with regard to 39 evaluation criteria in favour of the alternate hypothesis. | |
| Publisher | AOSIS | |
| Date | 1988-09-30 | |
| Identifier | 10.4102/sajbm.v19i3.982 | |
| Source | South African Journal of Business Management; Vol 19, No 3 (1988); 121-125 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/982/923
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