The in-store shopping experience: A comparative study of supermarket and clothing store customers
South African Journal of Business Management
| Field | Value | |
| Title | The in-store shopping experience: A comparative study of supermarket and clothing store customers | |
| Creator | Terblanche, N. S. Boshoff, C. | |
| Description | Various developments continually pressurise retailers to find new and innovative ways to differentiate themselves from competitors and adapt to ever-changing and accelerating environmental circumstances. Positioning based on customers’ in-store shopping experience (ISE) offers retailers an alternative means of differentiation and is achieved by providing a superior in-store shopping experience. The ISE instrument that has been developed to measure customers’ in store shopping experience is used in this study to compare the in-store shopping experiences of customers of two diverse retailing environments (supermarkets versus clothing retailers) by assessing its impact on customer retention. A proposition is formulated and the findings reported. The implications of ISE and customer retention for retail managers are also dealt with. | |
| Publisher | AOSIS | |
| Date | 2004-12-31 | |
| Identifier | 10.4102/sajbm.v35i4.663 | |
| Source | South African Journal of Business Management; Vol 35, No 4 (2004); 1-10 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/663/597
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