The price premium of an environmentally friendly product
South African Journal of Business Management
| Field | Value | |
| Title | The price premium of an environmentally friendly product | |
| Creator | Kapelianis, Dimitri Strachan, Sandra | |
| Description | The relationship between marketing and the environment has recently received considerable attention. Much of the literature in this field deals with the premia that consumers are willing to pay for environmentally friendly products as well as the characteristics that describe these consumers. The methods used for estimating these premia are, however, methodolog1cally flawed. This article presents a model for calculating premia on the basis of part-worth utilities derived from conjoint analysis. The authors find that racial and educational differences exist in willingness to pay a premium. These differences persist even when variances in other variables (for example, income) are controlled. | |
| Publisher | AOSIS | |
| Date | 1996-12-31 | |
| Identifier | 10.4102/sajbm.v27i4.813 | |
| Source | South African Journal of Business Management; Vol 27, No 4 (1996); 89-95 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/813/747
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