Retailing strategy: The need for revision of the traditional orientation
South African Journal of Business Management
| Field | Value | |
| Title | Retailing strategy: The need for revision of the traditional orientation | |
| Creator | Leibold, M. | |
| Description | The central theme of this article is that the traditional orientation to retailing strategy seems inadequate to cope with changing environmental realities of especially the past decade. The traditional concept of retailing strategy is analysed, and the general marketing strategy nature thereof is indicated. The difference between enterprise and marketing strategy is highlighted, and the nature and importance of a broadened enterprise strategy emphasis are stressed. The latter approach incorporates three hierarchial levels of strategy orientation, which lead to appropriate decisions regarding the character, scope and mission of a retail enterprise's activities. | |
| Publisher | AOSIS | |
| Date | 1983-12-31 | |
| Identifier | 10.4102/sajbm.v14i4.1161 | |
| Source | South African Journal of Business Management; Vol 14, No 4 (1983); 161-165 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1161/1101
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