The growth share matrix as a planning tool: Caveats and practical problems
South African Journal of Business Management
| Field | Value | |
| Title | The growth share matrix as a planning tool: Caveats and practical problems | |
| Creator | Robinson, C. G. | |
| Description | Limitations exist on the naive application of the growth share and growth gain matrices as resource allocation techniques. This, the last in a series of three articles, points out some considerations essential for successful application of the Boston Consulting Group's approach to setting strategy. Thirteen caveats ranging from the breakdown of the implicit correlations between cash flows and market share and market growth rate through motivational and political problems must condition a competent analysis. Practical problems in implementing portfolio planning are highlighted. | |
| Publisher | AOSIS | |
| Date | 1986-03-31 | |
| Identifier | 10.4102/sajbm.v17i1.1031 | |
| Source | South African Journal of Business Management; Vol 17, No 1 (1986); 32-37 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1031/973
|
|
ADVERTISEMENT
