Marketing ethics and the marketing mix: Managerial issues
South African Journal of Business Management
| Field | Value | |
| Title | Marketing ethics and the marketing mix: Managerial issues | |
| Creator | Abratt, R. | |
| Description | Marketing, more so than any other business discipline, has been criticized by people for hurting consumers, society as a whole, and other business firms. Deceptive prices, high advertising and distribution costs, high-pressure selling and unsafe products are common complaints. This article reviews some of the issues involved. It deals with marketing ethics and its problems and then discusses the role of ethics in the marketing mix. The article calls for marketers to adhere to ethical standards of conduct or face the consequences. | |
| Publisher | AOSIS | |
| Date | 1989-09-30 | |
| Identifier | 10.4102/sajbm.v20i3.948 | |
| Source | South African Journal of Business Management; Vol 20, No 3 (1989); 95-100 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/948/888
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