Partner selection in market-driven strategic alliances
South African Journal of Business Management
| Field | Value | |
| Title | Partner selection in market-driven strategic alliances | |
| Creator | Klein, Saul Dev, Chekitan | |
| Description | How should one select a strategic alliance partner? An answer to this question is provided by extending the literature on symbiotic marketing and focussing attention on market-driven strategic alliances. Such alliances are defined as long-term inter-firm co-operative relationships that add value for the customer. Value is created by providing the advantages of multiple choice purchase options coupled with the convenience of seamless, one-stop-shopping. This means paying attention to customers and competitors in selecting alliance partners. Market-driven strategic alliances are posited to be more successful when usage and firm complementarity levels are correctly matched with the alliance strategy being pursued. | |
| Publisher | AOSIS | |
| Date | 1997-09-30 | |
| Identifier | 10.4102/sajbm.v28i3.794 | |
| Source | South African Journal of Business Management; Vol 28, No 3 (1997); 97-104 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/794/725
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