Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig
South African Journal of Business Management
| Field | Value | |
| Title | Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig | |
| Creator | Ackermann, P. L.S. Du Plessis, P. J. | |
| Description | The objective of this study was to determine whether there is a relationship between the personality dimensions of consumers and the relative importance that they attach to evaluation criteria when buying a motor vehicle. The sample consisted of 181 white consumers mainly from metropolitan areas. The measuring instruments used in this study were a questionnaire relating to buyers of new and used cars, and the South African Personality Questionnaire. To establish the relationship between the relative importance consumers attach to evaluation criteria and their personality traits, Pearson's product moment correlation coefficient technique was used. Only 21 of the 325 correlations were significant at the 0,01 level. | |
| Publisher | AOSIS | |
| Date | 1987-12-31 | |
| Identifier | 10.4102/sajbm.v18i4.1021 | |
| Source | South African Journal of Business Management; Vol 18, No 4 (1987); 223-227 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1021/963
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