An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management
South African Journal of Business Management
| Field | Value | |
| Title | An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management | |
| Creator | Bendixen, Mike Cranson, Denis Abratt, Russell | |
| Description | South Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity. The aim of this study was to establish the current perceptions of foreign tourist-industry representatives regarding South Africa as a tourist destination. The perceptions of 81 international travel-industry representatives were examined. The results show that South African tourism reflects a multidimentional problem. These factors need to be addressed in order for South Africa to have a vibrant and sustainable tourism industry. | |
| Publisher | AOSIS | |
| Date | 1996-09-30 | |
| Identifier | 10.4102/sajbm.v27i3.807 | |
| Source | South African Journal of Business Management; Vol 27, No 3 (1996); 43-49 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/807/741
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