The relevance of various subject areas taught in business strategy. The use of multidimensional scaling to map managers' perceptions
South African Journal of Business Management
| Field | Value | |
| Title | The relevance of various subject areas taught in business strategy. The use of multidimensional scaling to map managers' perceptions | |
| Creator | Miller, P. A. Money, A. H. | |
| Description | The research outlined had as primary objective the testing of managers' perceptions of those areas taught in the business policy programmes. A significant finding is the cognitive linking of strategy and structure without prior exposure to the literature or concepts. Among top managers this linking was related to resource orientation, a conclusion previously held by Bower (1970). The perceptual positioning of a political orientation suggests that the emphasis given to intra-organizational political strategies is of little relevance to managers who prefer organizations without a political atmosphere. Finally the 'fire-fighting' aspect which often makes the case-study method pedagogically exciting is questioned, because the aspect is closely related to the functional duties of executives rather than the strategic nature of the executive function. 'Fire-fighting' problems are per se short-term and are radically different to strategic problems which require a broader long-term view. | |
| Publisher | AOSIS | |
| Date | 1984-09-30 | |
| Identifier | 10.4102/sajbm.v15i3.1122 | |
| Source | South African Journal of Business Management; Vol 15, No 3 (1984); 162-168 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/1122/1063
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