The perceived benefits derived from visits to a super regional shopping centre: An exploratory study
South African Journal of Business Management
| Field | Value | |
| Title | The perceived benefits derived from visits to a super regional shopping centre: An exploratory study | |
| Creator | Terblanché, Nic S. | |
| Description | Studies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts. The identification of shopper segments patronising large shopping centres. have been surprisingly underresearched. This study investigated the perceived benefits of shopping at a large super regional shopping centre and three distinct benefit dimensions emerged. | |
| Publisher | AOSIS | |
| Date | 1999-12-31 | |
| Identifier | 10.4102/sajbm.v30i4.764 | |
| Source | South African Journal of Business Management; Vol 30, No 4 (1999); 141-146 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/764/696
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