The relationship between a satisfactory in-store shopping experience and retailer loyalty
South African Journal of Business Management
| Field | Value | |
| Title | The relationship between a satisfactory in-store shopping experience and retailer loyalty | |
| Creator | Terblanche, N. S. Boshoff, C. | |
| Description | In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty. The second measure is actual buying behaviour – actual sales recorded in monetary terms and in terms of units bought. The results suggest that a satisfactory in-store shopping experience enhances cumulative or ‘overall’ consumer satisfaction, which in turn enhances both attitudinal loyalty and behavioural loyalty (actual sales). | |
| Publisher | AOSIS | |
| Date | 2006-06-30 | |
| Identifier | 10.4102/sajbm.v37i2.600 | |
| Source | South African Journal of Business Management; Vol 37, No 2 (2006); 33-43 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/600/530
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