Bargaining power and market definition: A reflection on two mergers

Journal of Economic and Financial Sciences

 
 
Field Value
 
Title Bargaining power and market definition: A reflection on two mergers
 
Creator Roberts, Simon Corbett, Catherine das Nair, Reena
 
Subject countervailing power; bargaining power; buyer power; outside options; market definition; market power; merger analysis; unilateral effects
Description When assessing whether a merger is likely to substantially prevent or lessen competition, the Competition Act, No. 89 of 1998, as amended, specifies that the Commission should assess the strength of competition by taking into account the degree of countervailing power in a market. We highlight the importance of understanding this in terms of the factors underlying bargaining power, such as the alternative sources of supply available to buyers, the alternative sources of demand to sellers, cost structures, and information asymmetries. To do this we critically compare the approach adopted by the Competition Tribunal in evaluating two mergers: Sasol/Engen and Chlor-Alkali Holdings/Botash. We find that in both cases an analysis of bargaining power should play an important part in the assessment of the effects on competition, including the identification of competitive constraints that fall within market definition.
 
Publisher AOSIS
 
Contributor
Date 2011-08-31
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format application/pdf
Identifier 10.4102/jef.v4i3.371
 
Source Journal of Economic and Financial Sciences; Vol 4, No 3 (2011); 147-166 2312-2803 1995-7076
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://jefjournal.org.za/index.php/jef/article/view/371/452
 
Rights Copyright (c) 2018 Simon Roberts, Catherine Corbett, Reena das Nair https://creativecommons.org/licenses/by/4.0
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