An inter-disciplinary perspective on the information privacy issue in a global environment
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | An inter-disciplinary perspective on the information privacy issue in a global environment | |
| Creator | Jordaan, A. C. Jordaan, Y. | |
| Description | The world economic system’s transformation from a dominantly mass-production model, to a mass-customisation model is seen as creating a demand for personal information on consumers. This has lead many consumers to feel the need to protect their information because businesses request personal information during commercial transactions. This conceptual paper addresses information privacy as a marketing-related issue with an inter-disciplinary nature and aims to illustrate how marketing and economics can work together in a more cohesive manner. The information privacy issue is presented as striking a fair balance between the privacy interests of consumers, the financial interests of businesses, and the sustainability of an economy in the global environment. The paper concludes that consumer information privacy will always remain an issue of protection for consumers, an ethical issue for marketers, and is fast becoming an issue of social responsibility for government. | |
| Publisher | AOSIS Publishing | |
| Date | 2003-06-30 | |
| Identifier | 10.4102/sajems.v6i2.3320 | |
| Source | South African Journal of Economic and Management Sciences; Vol 6, No 2 (2003); 384-398 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/3320/1879
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