Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator | |
| Creator | Zimuto, Jilson Maritz, Rachel | |
| Description | Background: Competitive advantage and superior firm performance depend on resources and dynamic capabilities.Aim: This study aims to provide insight into the franchising industry where research on the value-dynamic sensing capability-performance relationship as part of the resource-based theory (RBT) seems to be novel. Drawing on the RBT, this study examines how valuable resources and dynamic sensing capability impact franchise outlet performance.Setting: Based on a cross-sectional design, a sample of 224 South African franchise outlet managers and owner-operators in the fast food and retailing categories was surveyed.Methods: Hypotheses were tested using a single-level structural equation model for value, dynamic sensing capability and performance.Results: The results contribute to research on RBT in the context of franchises by providing support for the assumption that firm resources and capabilities improve performance.Conclusion: The findings are expected to provide a strong base from which franchise managers and owner-operators can strategise for competitive advantage in an emerging economy like South Africa. | |
| Publisher | AOSIS Publishing | |
| Date | 2019-07-09 | |
| Identifier | 10.4102/sajems.v22i1.2706 | |
| Source | South African Journal of Economic and Management Sciences; Vol 22, No 1 (2019); 9 pages 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/2706/1842
https://sajems.org/index.php/sajems/article/view/2706/1841
https://sajems.org/index.php/sajems/article/view/2706/1843
https://sajems.org/index.php/sajems/article/view/2706/1840
|
|
ADVERTISEMENT
