Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products | |
| Creator | Terblanche, N. S. Boshoff, C. Smit, E. V.D.M. | |
| Description | This article reports on the identification of how various risk relievers, available to consumers and mail-order catalogue organisations, influence general risk perception. Consumers who have purchased low-involvement products on a number of occasions by mail-order constitute the sample. The findings are that two of the major risk relievers significantly reduce, whilst another one increases, the general risk perceptions of mail-order customers when buying low-involvement goods. These findings are important to mail-order catalogue managers because they confirm that a variety of risk relievers need to be offered to ensure that perceived risks are properly addressed. | |
| Publisher | AOSIS Publishing | |
| Date | 1999-09-30 | |
| Identifier | 10.4102/sajems.v2i3.2585 | |
| Source | South African Journal of Economic and Management Sciences; Vol 2, No 3 (1999); 358-373 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/2585/1394
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