The role of marketing and advertising in the legal profession
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | The role of marketing and advertising in the legal profession | |
| Creator | Breytenbach, A. North, E. J. | |
| Description | The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and the services they render. The lack of marketing knowledge, ignorance of the value of advertising, as well as the perception that advertising will cause unnecessary costs, are reasons why many legal firms are not marketing oriented. This paper reports the results of an empirical study done to determine the role of marketing and advertising in the legal profession in South Africa. | |
| Publisher | AOSIS Publishing | |
| Date | 2000-09-30 | |
| Identifier | 10.4102/sajems.v3i3.2620 | |
| Source | South African Journal of Economic and Management Sciences; Vol 3, No 3 (2000); 413-422 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/2620/1428
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