Major dealers' expert power in distribution channels
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | Major dealers' expert power in distribution channels | |
| Creator | Chinomona, Richard Pretorius, Marius | |
| Description | The importance of major dealers expertise in distribution channels and effects on exchange relations is widely acknowledged by many SMEs in Africa and yet there seem to be a paucity of research on this matter. To address this dearth, the current study attempts to examine the impact of major dealers expert power on SME manufacturers channel cooperation and the mediating influence of their trust, relationship commitment and satisfaction. The conceptualized model and five hypotheses are empirically validated using a sample of 452 manufacturing SMEs in Zimbabwe. The findings indicate that major dealers expert power may influence SME manufacturers trust, relationship commitment, relationship satisfaction and channel cooperation in a significant way. Managerial implications of the research findings are provided. | |
| Publisher | AOSIS Publishing | |
| Date | 2011-06-06 | |
| Identifier | 10.4102/sajems.v14i2.50 | |
| Source | South African Journal of Economic and Management Sciences; Vol 14, No 2 (2011); 170-187 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/50/65
https://sajems.org/index.php/sajems/article/downloadSuppFile/50/37
https://sajems.org/index.php/sajems/article/downloadSuppFile/50/38
https://sajems.org/index.php/sajems/article/downloadSuppFile/50/39
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