Consumer socialization agents for young children: An exploratory study
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | Consumer socialization agents for young children: An exploratory study | |
| Creator | North, Ernest Poggio, Brenda | |
| Description | Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of children. The relevance of this topic to South African marketers suggests the need for research in this field. The purpose of this article is to report the findings of an exploratory study conducted to determine the role or influence of consumer socialization agents in the buying behaviour of primary school children, 9-11 years of age. A broad overview of the nature and processes of consumer socialization is provided, as well as of research conducted in this field over the past few decades. Some important marketing implications are also suggested. | |
| Publisher | AOSIS Publishing | |
| Date | 2001-06-30 | |
| Identifier | 10.4102/sajems.v4i2.2642 | |
| Source | South African Journal of Economic and Management Sciences; Vol 4, No 2 (2001); 274-285 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/2642/1450
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