Measuring consumer attitudes toward money
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | Measuring consumer attitudes toward money | |
| Creator | Rousseau, G. G. Venter, D. J. | |
| Description | The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management. | |
| Publisher | AOSIS Publishing | |
| Date | 1999-09-30 | |
| Identifier | 10.4102/sajems.v2i3.2588 | |
| Source | South African Journal of Economic and Management Sciences; Vol 2, No 3 (1999); 407-422 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/2588/1397
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