Business Development in Emerging Markets: The Impact on spending behaviour of elderly caregivers of family members with HIV/AIDS in SA
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | Business Development in Emerging Markets: The Impact on spending behaviour of elderly caregivers of family members with HIV/AIDS in SA | |
| Creator | Boshoff, Christo Klemz, Bruce E Mazibuko, Noxolo-Eileen | |
| Description | Business development in emerging markets, known as the base of the pyramid, is not without financial risk and a key concern in South African communities are the costs associated with HIV/AIDS. Due to the enormous demand for healthcare, many governments have opted for home-based care systems. Caregivers are mainly older women and their financial survival is critically important. We found that as the patients illness progressed: 1) the cultural norm ubuntu led the caregiver to increase spending on the patient and a decreased spending on themselves and 2) the social pressure of stigma led to a very dramatic drop in direct interpersonal assistance to the patient and an increase in spending on themselves. Their resulting coping strategies and implications for economic development are discussed. Keywords - Emerging Markets, Cultural, Health Services | |
| Publisher | AOSIS Publishing | |
| Date | 2010-12-01 | |
| Identifier | 10.4102/sajems.v13i4.55 | |
| Source | South African Journal of Economic and Management Sciences; Vol 13, No 4 (2010); 464-476 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/55/19
|
|
ADVERTISEMENT
