A first step towards service-dominant logic as a new approach to overcome challenges in business intelligence
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | A first step towards service-dominant logic as a new approach to overcome challenges in business intelligence | |
| Creator | Clavier, Pamela Lotriet, Hugo Van Loggerenberg, Johan | |
| Description | High expectations are set for Business Intelligence (BI), yet it fails to consistently deliver accordingly: there are numerous reports of BI challenges and failures. Existing approaches to address BI challenges are largely found to be ineffective, highlighting the need for a new approach. This paper examines how BI is perceived or understood and establishes that, firstly, BI is inherently grounded in Goods-Dominant (G-D) logic and secondly, that this can be linked to the challenges that are experienced within BI. A recommendation is made for a shift to Service-Dominant (S-D) logic as a new avenue of exploration to assist in overcoming BI’s prevailing challenges. Identifying the inherent G-D logic in BI provides the first step necessary in making this shift. Research findings are based on an interpretive case study of a South African Banking institution as well as a literature review. | |
| Publisher | AOSIS Publishing | |
| Date | 2014-03-06 | |
| Identifier | 10.4102/sajems.v17i2.414 | |
| Source | South African Journal of Economic and Management Sciences; Vol 17, No 2 (2014); 220-231 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/414/340
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