The impact of legislative changes in the tobacco industry on South Africans: Clearing the air
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | The impact of legislative changes in the tobacco industry on South Africans: Clearing the air | |
| Creator | Fourie, Leon de W. Jager, Johan de | |
| Description | The purpose of this article is to gain insight in the South African tobacco industry, its influence on the community and the role of anti-tobacco campaigns. This is done by conducting an empirical investigation of the attitudes and behaviour of smokers and non-smokers regarding the national government campaigns against tobacco products. Consequently, it will contribute in determining the efficiency of the anti-tobacco campaigns as well as the effect of the Tobacco Products Control Amendment Act, 1999 (Act 12 of 1999) on smokers and non-smokers. It is postulated that by applying the principles of marketing (demarketing and remarketing) it could contribute significantly in influencing smoking behaviour amongst South Africans. | |
| Publisher | AOSIS Publishing | |
| Date | 2003-06-30 | |
| Identifier | 10.4102/sajems.v6i2.3321 | |
| Source | South African Journal of Economic and Management Sciences; Vol 6, No 2 (2003); 399-418 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/3321/1880
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