Regulation, deregulation and bank marketing in Nigeria
South African Journal of Economic and Management Sciences
| Field | Value | |
| Title | Regulation, deregulation and bank marketing in Nigeria | |
| Creator | Akpan, Imoh E. | |
| Description | Bank marketing is deregulation friendly in Nigeria. This observation derives from the emergence of strong marketing orientation in banks following the SAP-induced liberalization of 1989. Advertising, product development/ innovation, up-front payment of interest on deposit and personal service that came with liberalization, started to wane in 1993 when government reintroduced some controls. However, marketing must not be seen as a tool needed only in a liberalized environment. It is necessary even in control regimes. | |
| Publisher | AOSIS Publishing | |
| Date | 2000-03-31 | |
| Identifier | 10.4102/sajems.v3i1.2606 | |
| Source | South African Journal of Economic and Management Sciences; Vol 3, No 1 (2000); 152-164 2222-3436 1015-8812 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajems.org/index.php/sajems/article/view/2606/1414
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