Segmenting the Latin American travel market to South Africa
Acta Commercii
| Field | Value | |
| Title | Segmenting the Latin American travel market to South Africa | |
| Creator | Kruger, Martinette Snyman, M. Z. | |
| Description | Orientation and motive of research: Tourism growth to South Africa is in decline resulting in an emphasis shift to identify new markets to offset the slowdown in tourism growth. Purpose of research: This study identified viable target markets within the Latin America tourist market using market segmentation based on motivations to travel to South Africa. Results and findings: Four viable segments were identified that should be catered for and, based on the distinct characteristics of each market, marketing strategies are proposed. Practical implications: This study makes a valuable contribution to the current tourism literature by expanding current knowledge of the profile and motives of a, to date, relatively unknown tourist market. | |
| Publisher | AOSIS | |
| Date | 2017-03-30 | |
| Identifier | 10.4102/ac.v17i1.394 | |
| Source | Acta Commercii; Vol 17, No 1 (2017); 18 pages 1684-1999 2413-1903 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://actacommercii.co.za/index.php/acta/article/view/394/656
https://actacommercii.co.za/index.php/acta/article/view/394/655
https://actacommercii.co.za/index.php/acta/article/view/394/657
https://actacommercii.co.za/index.php/acta/article/view/394/652
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