Sponsorship evaluation in South Africa
Acta Commercii
| Field | Value | |
| Title | Sponsorship evaluation in South Africa | |
| Creator | Berndt, Adele D. Koekemoer, C. L. | |
| Description | Sponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There are various objectives for sponsorships. The identification of these objectives is important for the evaluation of sponsorships. The articles proposes some guidelines for the evaluation of sponsorships. | |
| Publisher | AOSIS | |
| Date | 2001-12-05 | |
| Identifier | 10.4102/ac.v1i1.3 | |
| Source | Acta Commercii; Vol 1, No 1 (2001); 12-18 1684-1999 2413-1903 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://actacommercii.co.za/index.php/acta/article/view/3/3
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