Record Details

Sponsorship evaluation in South Africa

Acta Commercii

Field Value
Title Sponsorship evaluation in South Africa
Creator Berndt, Adele D. Koekemoer, C. L.
Description Sponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There are various objectives for sponsorships. The identification of these objectives is important for the evaluation of sponsorships. The articles proposes some guidelines for the evaluation of sponsorships.
Publisher AOSIS
Date 2001-12-05
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format application/pdf
Identifier 10.4102/ac.v1i1.3
Source Acta Commercii; Vol 1, No 1 (2001); 12-18 1684-1999 2413-1903
Language eng
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Rights Copyright (c) 2001 Adele D. Berndt, C. L. Koekemoer