Choice or no choice? The need for better branded public sector condoms in South Africa

Southern African Journal of HIV Medicine

Field Value
Title Choice or no choice? The need for better branded public sector condoms in South Africa
Creator Ashmore, John Henwood, Ruth
Subject Public Health HIV Prevention; Condom policy; Social marketing
Description Condoms are one of the cornerstones to any response to the HIV epidemic. However, targetedmarketing strategies that make condoms more attractive to people at high risk of infection areoften overlooked. The South African National Department of Health has recently purchasedmore attractive condoms to distribute in higher-education settings free of charge, targeting atriskyouth including young women. The authors applaud this move but note the importance ofexpanding better branded condoms to young people elsewhere – for example, via youth clinicsand in high schools. Exploratory, routine data from Médecins Sans Frontières in Khayelitshaare presented, showing the popularity of alternatives to the government’s ‘Choice’ brand.
Publisher AOSIS
Date 2015-07-02
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — —
Format text/html application/octet-stream text/xml application/pdf
Identifier 10.4102/sajhivmed.v16i1.353
Source Southern African Journal of HIV Medicine; Vol 16, No 1 (2015); 3 pages 2078-6751 1608-9693
Language eng
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Coverage South Africa; Khayelitsha — —
Rights Copyright (c) 2015 John Ashmore, Ruth Henwood